QR Code

The Doctoral Research Abstracts: modeling the relationship of research university brand image on students’ satisfaction and its effect on brand loyalty / Noordini Abdullah

The role of universities in attracting postgraduate students to achieve a research university status has attracted the attention of scholars. While there is growing consensus that branding and internationalization is important, the relationship between a university’s research status, its strategy an...

Full description

Bibliographic Details
Main Author:	Abdullah, Noordini
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2016
Subjects:	Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/20023/

Similar Items

The relationship between service quality, customer satisfaction and customer loyalty towards KTMB (Commuter) / Norshafina Abdullah
by: Abdullah, Norshafina
Published: (2007)

The determinants and relationship of customer perceived factors on loyalty for electrical and electronic product brands in Sarawak / Gloria Panit
by: Panit, Gloria
Published: (2013)

The effects of hotel’s brand personality dimensions on customer’s satisfaction in Kuala Lumpur hotels / Nadiah Abu Zaireen
by: Abu Zaireen, Nadiah
Published: (2013)

The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia / Zuraini Alias
by: Alias, Zuraini
Published: (2017)

Environmental oriented corporate social responsibility and customer loyalty: corporate image as a mediator / Nor Irwani Abdul Rahman
by: Abdul Rahman, Nor Irwani
Published: (2015)

Exploring relationship marketing tactics & customer loyalty: issues in the Malaysian mobile telecommunication sector / Lennora Putit and Mohamad Fariz Abdullah
by: Putit, Lennora, et al.
Published: (2019)

Determinants of guest experience and its influence on resort guest loyalty / Nor Diyana Mohammed Shobri
by: Mohammed Shobri, Nor Diyana
Published: (2020)

Dimension of customer preference in the Malaysian foodservice industry:the relationship with customer satisfaction and loyalty / Abang Zainoren Abang Abdulrahman
by: Abang Abdulrahman, Abang Zainoren
Published: (2012)

Customer loyalty: A case study of Bank Rakyat, Melawati branch, Kuala Lumpur / Norsaliza Mohd Saad
by: Mohd Saad, Norsaliza
Published: (2006)

Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah
by: Lee Abdullah, Qistina Donna
Published: (2014)

A study on contribution of service quality, price, corporate image and customers' satisfaction towards customer loyalty case study of Telekom Malaysia Kota Bharu region / Hasbullah Zakaria
by: Zakaria, Hasbullah
Published: (2008)

Supplier selection decision support model: a case study of giant hypermarket in Selangor / Raja Nazim Raja Abdullah
Published: (2016)

A conceptual framework for customers’ loyalty in mobile loyalty programmes / Sharlini Seridaran and Mohd Nazri Mohd Noor
by: Seridaran, Sharlini, et al.
Published: (2021)

Electronic government maturity stage, user’s adoption and user’s satisfaction level / Mas Anom Abdul Rashid
by: Abdul Rashid, Mas Anom
Published: (2012)

Effects of customer relationship management, customer perceived value and customer socio - demographic characteristics on bank customers’ loyalty in Ghana
by: Agbemabiese, George Cudjoe
Published: (2018)

' Customers satisfaction towards the effectiveness of order cycle time management at perodua parts sales department / Rohana Bulat
by: Bulat, Rohana
Published: (2019)

Customer awareness and acceptance towards Billion Marketing's in-house brand for leather products 'RORINE' / Mazumi Jaafar
by: Jaafar, Mazumi
Published: (1998)

Factors that lead to customer satisfaction towards online banking / Nur Shafeeka Jailani and Wan Nur Dini Sabrina Wan Azmi
by: Jailani, Nur Shafeeka, et al.
Published: (2018)

Service quality, doctors’ communication quality and patient satisfaction in KPJ Selangor Specialist Hospital / Azura Ahmad Zahdi, Nizman Hadi Nor Hashim and Sharifah Arina Syed Mhd Hanafiah
by: Ahmad Zahdi, Azura, et al.
Published: (2020)

Customer satisfaction towards service quality in banking industry: a case study at the main branch of Maybank in Malacca / Nur Fatin Atiqah Mohamad Nasir and Norul Khairunnisa Razali
by: Mohamad Nasir, Nur Fatin Atiqah, et al.
Published: (2013)

Dimensions of sports and recreational service quality influencing member satisfaction at Ara Muay Thai gym / Nellisa Nursyafira Mohd Fadzli, Fatin Nur Farisha Mohd Razali and Nor Norita Japri
by: Mohd Fadzli, Nellisa Nursyafira, et al.
Published: (2020)

Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]
by: Abdullah, Firdaus, et al.
Published: (2008)

A study on the effectiveness of the advertising media used by Maybank for its financing services towards customer awareness in 2008 / Ida Aziaty Ramli
by: Ramli, Ida Aziaty
Published: (2008)

Influencing factors on customer satisfaction towards American brands in the food and beverage industry in Malaysia / Nur Atiqah Rochin Demong, Abdul Kadir Othman and Salmi Bawasa.
by: Rochin Demong, Nur Atiqah, et al.
Published: (2016)

The relationship between brand knowledge, satisfaction and loyalty among conference organizers / Zamri Ahmad
by: Ahmad, Zamri
Published: (2014)

Relationship between promotion effectiveness and promotion mix of DNA Asia ICT Sdn. Bhd. / Farino Santani Lian
by: Lian, Farino Santani
Published: (2009)

A study on the association between job-related motivational factors and job satisfaction. Job satisfaction among rank-and-file officers of the Royal Customs Department. A case study at Port Klang Selangor, Malaysia / Nur Ainisa Arifin
by: Arifin, Nur Ainisa
Published: (2003)

A study on customers' satisfaction towards Tabung Haji by using service quality dimension / Zahrul Hisyam Jefrry
by: Jefrry, Zahrul Hisyam
Published: (2015)

Antecedents of customer loyalty towards private commercial banks in Bangladesh / Md Wasiul Karim and Mohammad Abdul Matin Chowdhury
by: Karim, Md Wasiul, et al.
Published: (2021)

Marketing management vs. internal management problems (Customer service) in 4life Research Sdn Bhd / Nor Asman Che Mansor
by: Che Mansor, Nor Asman
Published: (2009)

Service quality and customer satisfaction towards banking sector: A case study of Bank Persatuan / Aliya Huda Ismail
by: Ismail, Aliya Huda
Published: (2015)

The significant of a wayfinding plan for Jong’s crocodile farm and zoo as a factor to add customer satisfaction / Alex Anderian Geling
by: Geling, Alex Anderian
Published: (2013)

Commercial - customers satisfaction in Islamic banking scheme : a case study in Kedah / Noorsaliza Zainal, Zulkafli Mohd. Yusof, Marwan Hashim... [et.al.]
by: Mohd. Yusof, Zulkafli, et al.
Published: (2005)

Service employees' acceptance of hotel front office systems : A test of technology acceptance model / Mohamad Abdullah Hemdi
by: Hemdi, Mohamad Abdullah
Published: (2009)

A study on relationship between service quality and customer satisfaction of Nasuha Enterprise Sdn. Bhd. at Pagoh / Norhaini Ghazali
by: Ghazali, Norhaini
Published: (2011)

The effectiveness of promotionals tools towards customer awareness for Biossentials Puri Spa, Melaka / Ielda Suraya Yahaya
by: Yahaya, Ielda Suraya
Published: (2009)

A study on the effectiveness of promotional tools used by the Katerina Hotel / Norhidayah Mohd Sehat
Published: (2007)

The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor
by: Masor@Mansor, Nur Hazwani
Published: (2007)

Promotional strategy to convince dial-up users to convert to Streamyx / Nurfaiza Nazura Ramli
by: Ramli, Nurfaiza Nazura
Published: (2008)

The influence of service delivery failures, service recovery and perceived values on customer behavioural intentions in Malay restaurants / Zulhan Othman
by: Othman, Zulhan
Published: (2015)