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Brand identity on local Malay herbal toiletries packaging design as a potential tourism product / Siti Sarah Adam Wan...[et.al]

Herbal products are gaining popularity in the worldwide market due to the believing of their medication value to users. Even in Malaysia, herbal industry is increasing and the products are highly in demand. The Malaysian government is now focusing on the herbal industry as new economic resources sin...

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Bibliographic Details
Main Authors:	Adam Wan, Siti Sarah, Mohd Razali, Noraziah, Shamsudin, Wan Nur Khalisah, Ali, Ariff
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	Branding (Marketing) Brand name products Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/20013/

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