Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa

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Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa

The purpose of this paper is to discuss the percentage of frequencies with measures of central tendency (mean value) and dispersion (standard deviation) of predictors of attitude, namely, spiritual intelligence, spiritual congruence, product image and product involvement of halal skin care products...

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Bibliographic Details
Main Authors:	Jihan, Azreen, Musa, Rosidah
Format:	Article
Language:	English
Published:	Penerbit UiTM (UiTM Press) 2017
Subjects:	Business ethics Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/19966/

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