The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia / Zuraini Alias

The relationship between servicescape, experiential values, self-image congruity and loyalty intention of customers towards department stores in Malaysia / Zuraini Alias

The changing lifestyles of consumers are altering the way they shop and the kinds of experiences they seek when shopping. In particular, the increasing significance of e-commerce and the advancement of internet technology have a direct and fast impact in the multiplicity of goods offerings, designs...

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Bibliographic Details
Main Author: Alias, Zuraini
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2017
Subjects:
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/19944/

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