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Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri

Automotive players that neglects post purchase have suffered poor sales as consumers no longer tolerate with mediocre services. Not only automotive players produced low quality car but also bad operational facilities when servicing their car. Resulting in low brand experience and consumers are left...

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Bibliographic Details
Main Author:	Mohd Nadzri, Wan Nadiah
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2017
Subjects:	Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/19940/

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