Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman

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Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman

This study examines how tweens define cool and why cool brands are important to them. Tweens are essentially the segment between childhood and adolescence or the younger end of the teenagers’ age spectrum and this market is deemed important as their consumption power increases with the growing buyin...

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Bibliographic Details
Main Author:	Sulaiman, Masdiana
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2016
Subjects:	Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/19920/

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