The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee

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The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee

Examining the role of event visitors’ emotion towards loyalty has recently increased in the research studies which diminishing the impact of event visitors satisfaction towards loyalty. The outcome of emotion as mediator has resulted a mix findings from past studies. Emotion is said to be a predicto...

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Bibliographic Details
Main Author:	Wee, Hassnah
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2016
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/19913/

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