An integrated model for international market entry location, entry timing and entry mode (ELETEM) decisions of Malaysian construction firms / Che Maznah Mat Isa

An integrated model for international market entry location, entry timing and entry mode (ELETEM) decisions of Malaysian construction firms / Che Maznah Mat Isa

The strategy in making firms that are entering new foreign markets expand their businesses in terms of services, products, technology, human and other resources has been widely studied. However, a review of the literature suggests that a comprehensive model with existing theories to clearly guide th...

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Bibliographic Details
Main Author: Mat Isa, Che Maznah
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2016
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/19908/

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