Personification in marketing communication: case study of Malaysian brands / Azahar Harun...[et.al]

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Personification in marketing communication: case study of Malaysian brands / Azahar Harun...[et.al]

This paper assesses the anthropomorphic forms depicted in four established Malaysian brands. They are Julie’s, Habib, Karangkraf and Happy Prepaid. In order to measure its effectiveness in brand design, a Visual Content Analysis approach is employed. This qualitative method which involves multiple c...

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Bibliographic Details
Main Authors:	Harun, Azahar, Abd Razak, Mohamed Razeef, Abd Rahim, Russlan, Mohd Radzuan, Lili Eliana, Abu Bakar, Amina Syarfina
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	Academies and learned societies (General) Brand name products
Online Access:	https://ir.uitm.edu.my/id/eprint/19834/

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