The ‘Me-Too’ phenomenon in packaging design: a case study of Malaysian retail products / Anith Liyana Amin Nudin...[et.al]

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The ‘Me-Too’ phenomenon in packaging design: a case study of Malaysian retail products / Anith Liyana Amin Nudin...[et.al]

This research is conducted to identify design elements that contribute towards visual similarities in the packaging of retail products and the effects on consumer’s buying decision. A mixed method approach was employed through this study which is quantitative and qualitative methods. Visual analysis...

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Bibliographic Details
Main Authors:	Amin Nudin, Anith Liyana, Shamsudin, Wan Nur Khalisah, Abdul Ghafar, Izwan, Samsuri, Norsharina, Mohamed Yussof, Fatrisha
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	Design Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/19833/

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