Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]

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Corporate rebranding design of oil and gas company in Malaysia: case study of SMART Petrol / Amina Syarfina Abu Bakar...[et.al]

The aim of this study is to investigate the existing branding design and the potential of corporate rebranding design for SMART Petrol. SMART Petrol is a 100% Bumiputera companies that are actively involved in the supply and marketing of petroleum products in Malaysia. This company has been approved...

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Bibliographic Details
Main Authors:	Abu Bakar, Amina Syarfina, Harun, Azahar, Abd Razak, Mohamed Razeef
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	Academies and learned societies (General) Malaysia Branding (Marketing)
Online Access:	https://ir.uitm.edu.my/id/eprint/19827/

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