Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel

Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel

Saudi Arabia, a country that has often been described as traditional and conservative, has been experiencing rising consumption of luxury brands lately. This is indeed an area that is still underexplored as the consumption behaviour of Saudi women toward luxury fashion brands have not been given muc...

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Bibliographic Details
Main Author: M.Aqeel, Amani Adnan
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2016
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/19736/

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