Modelling predictors of attitude and behavioural intention for halal skin care products / Azreen Jihan Che Mohd Hashim

Modelling predictors of attitude and behavioural intention for halal skin care products / Azreen Jihan Che Mohd Hashim

Studies and interest on human behaviour in relation to halal industry have been increasing over the recent years. Drawing upon a social psychology theory, Theory Planned Behaviour (TPB) developed and congruity theory were employed as theoretical foundation for developing the present conceptual model...

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Bibliographic Details
Main Author: Che Mohd Hashim, Azreen Jihan
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2017
Subjects:
Industrial productivity
Online Access:https://ir.uitm.edu.my/id/eprint/19728/

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