Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah
Event management is currently becoming a blooming industry in the world. It has been recognized as a new dimension in business network for funds exchange and capital income apart from generating vast career opportunity in the market. The revenue collected from events are various according to its cat...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19683/ |
| _version_ | 1848804826367918080 |
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| author | Lee Abdullah, Qistina Donna |
| author_facet | Lee Abdullah, Qistina Donna |
| author_sort | Lee Abdullah, Qistina Donna |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Event management is currently becoming a blooming industry in the world. It has been recognized as a new dimension in business network for funds exchange and capital income apart from generating vast career opportunity in the market. The revenue collected from events are various according to its category such as events in the tourism industry, destination attractions, cultural and festivals, MICE industry, national and international events. In Malaysia, cultural events and festival have be converted into a prospect developing area for government, agencies and private sectors to engage. Apart from formulate earnings, this sector also help to secure and preserve the authenticity of Malaysian arts, cultural and heritage. Acknowledge the significant of event management existence, therefore this study is establish to investigate the practice of event management knowledge domains as the antecedents for successful cultural events in Malaysia. |
| first_indexed | 2025-11-14T22:01:18Z |
| format | Book Section |
| id | uitm-19683 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:01:18Z |
| publishDate | 2014 |
| publisher | Institute of Graduate Studies, UiTM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-196832019-08-16T08:13:38Z https://ir.uitm.edu.my/id/eprint/19683/ Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah Lee Abdullah, Qistina Donna Malaysia Event management is currently becoming a blooming industry in the world. It has been recognized as a new dimension in business network for funds exchange and capital income apart from generating vast career opportunity in the market. The revenue collected from events are various according to its category such as events in the tourism industry, destination attractions, cultural and festivals, MICE industry, national and international events. In Malaysia, cultural events and festival have be converted into a prospect developing area for government, agencies and private sectors to engage. Apart from formulate earnings, this sector also help to secure and preserve the authenticity of Malaysian arts, cultural and heritage. Acknowledge the significant of event management existence, therefore this study is establish to investigate the practice of event management knowledge domains as the antecedents for successful cultural events in Malaysia. Institute of Graduate Studies, UiTM 2014 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19683/1/ABS_QISTINA%20DONNA%20LEE%20ABDULLAH%20TDRA%20VOL%206%20IGS_14.pdf Lee Abdullah, Qistina Donna (2014) Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah. (2014) In: The Doctoral Research Abstracts. IPSis Biannual Publication, 6 (6). Institute of Graduate Studies, UiTM, Shah Alam. |
| spellingShingle | Malaysia Lee Abdullah, Qistina Donna Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah |
| title | Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah |
| title_full | Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah |
| title_fullStr | Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah |
| title_full_unstemmed | Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah |
| title_short | Event management knowledge domains as the antecedents for successful cultural events in Malaysia / Qistina Donna Lee Abdullah |
| title_sort | event management knowledge domains as the antecedents for successful cultural events in malaysia / qistina donna lee abdullah |
| topic | Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/19683/ |