Customer knowledge management in the insurance industry in Malaysia. The role of knowledge sharing, market and technology turbulence / Ahmad Suffian Mohd Zahari

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Customer knowledge management in the insurance industry in Malaysia. The role of knowledge sharing, market and technology turbulence / Ahmad Suffian Mohd Zahari

Customer Knowledge Management (CKM) is derived from the knowledge management concept, which can be applied by organizations strategies to satisfy their customers’ needs and wants. The dimensions of customer knowledge management are developed from the knowledge flow perspectives such as knowledge for...

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Bibliographic Details
Main Author:	Mohd Zahari, Ahmad Suffian
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2014
Subjects:	Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/19680/

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