Determining the factors affecting consumer’s purchase intention towards foreign brands among the y-generation in the northern area of Malaysia / Etty Harniza Harun, Mahazir Ismail, Nur Aizureen Anwar

Determining the factors affecting consumer’s purchase intention towards foreign brands among the y-generation in the northern area of Malaysia / Etty Harniza Harun, Mahazir Ismail, Nur Aizureen Anwar

Marketers in the developing nation is now facing with greater challenge as they have to compete with marketers from outside their home country in attracting consumers to buy their product. Having to look at the current scenario in Malaysia, efforts has been made to survey and compare the number of l...

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Bibliographic Details
Main Authors: Harun, Etty Harniza, Ismail, Mahazir, Anwar, Nur Aizureen
Format: Research Reports
Language:English
Published: Institute of Research Management & Innovation (IRMI) 2014
Subjects:
Educational psychology
Types of education
Online Access:https://ir.uitm.edu.my/id/eprint/19658/

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