Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani

Perceived authenticity, perceived novelty risk and experiential value perception to revisit heritage destination in Melaka and Penang / Zaharah Mohamed Rani

For decades now, tourist revisit intention has been the subject of debate in the tourism discipline, and especially within marketing. Although the tourism industry is growing worldwide, the industry continues to experience unpredictability over revisit intentions. Heritage is one of the core tourism...

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Bibliographic Details
Main Author: Mohamed Rani, Zaharah
Format: Book Section
Language:English
Published: Institute of Graduate Studies, UiTM 2015
Subjects:
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/19594/

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