Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor

Strategic approach to improve customer awareness of heritage bazaar at Dataran Pahlawan, Bandar Hilir Melaka - Case MBMB / Siti Aisyah Abd Sukor

A bazaar is a permanent merchandising area, marketplace, or street of shops where goods and services are exchanged or sold. The word derives from the Persian word bazar, the etymology of which goes back to the Pahlavi word baha-char meaning "the place of prices". Although the current meani...

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Bibliographic Details
Main Author: Abd Sukor, Siti Aisyah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/19569/

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