Acceptance of Tesco store brand of products by consumers / Nur Diyana Nordin

Acceptance of Tesco store brand of products by consumers / Nur Diyana Nordin

Customer are the most important people to Tesco Extra Cheras and their acceptance is crucial for this study.Product,place,price and promotion are likely to be the reasons for the acceptance to the customer. That is why, there is determination to find out what is the reason for the acceptance of stor...

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Bibliographic Details
Main Author: Nordin, Nur Diyana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/19553/

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