The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian

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The effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah area in fulfilling their zakat obligation / Zurhaida Impian

The purpose of this research is to know the effectiveness of promotional mix done by Pusat Zakat Melaka (PZM) to create customers' awareness in Melaka Tengah in fulfilling their Zakat obligation. The promotional mix consists of elements such as advertising, public relations direct marketing and...

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Bibliographic Details
Main Author:	Impian, Zurhaida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Malaysia Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19549/

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