A study on the effectiveness of promotional tools in the promotional strategies used by Bursa Malaysia Berhad in securing the success of the Crude Palm Oil Futures Contract (FCPO) / Zul Hilmi Ab Manaf

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A study on the effectiveness of promotional tools in the promotional strategies used by Bursa Malaysia Berhad in securing the success of the Crude Palm Oil Futures Contract (FCPO) / Zul Hilmi Ab Manaf

In general, Promotional Strategies is an essential tool in order to achieve and to succeed in the business activities. A good and effective also efficient Promotional Strategies will give a favorable impact to the company. Over the years, the Promotional Strategies been studied toward product and ma...

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Bibliographic Details
Main Author:	Ab Manaf, Zul Hilmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19548/

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