Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof

Consumer acceptance of RISDA rural industrial products . An analysis of RISDA's marketing strategy / Zamira Maarof

The purpose of this research is to measure the consumer acceptance of RISDA rural industrial product, an analysis of RISDA's marketing strategy. The dependent variable is consumer acceptance and independents variables are product development, promotion strategies and market development. The res...

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Bibliographic Details
Main Author: Maarof, Zamira
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/19547/

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