The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin

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The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin

This research is about a study on effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC). Factors such as advertising, sales promotion, personal selling, publicity and direct marketing have been identified in order to investigate wheth...

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Bibliographic Details
Main Author:	Hussin, Suhailey
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Market segmentation. Target marketing Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19544/

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