Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli

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Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli

The subject of corporate reputation has attracted interest among marketing academies and practitioners for the last four decades. Recently, the increasing importance that managers place on the value of sustaining a favorable corporate reputation has been reflected through a whole industry devoted to...

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Bibliographic Details
Main Author:	Ramli, Siti Zulaikha
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/19543/

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