Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali

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Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali

The purpose of the study is to identify the reader's characteristic and behavior towards Wanita magazine published by Utusan Melayu (Malaysia) Berhad. It also will help the company to find the major factors in magazine components that influence purchase of Wanita magazine. If the magazine compo...

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Bibliographic Details
Main Author:	Ghazali, Siti Rosziah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Social aspects. Social marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19523/

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