The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail

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The effectiveness of promotion activities at MPH Bookstores BB Plaza / Siti Noorazian Ismail

This study focuses on "The effectiveness of Promotion Activities at MPH Bookstores BB Plaza". This objective is to identify the most effective promotion activities made by MPH Bookstores BB Plaza, to identify relationship between sales promotion and the promotion effectiveness a MPH Bookst...

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Bibliographic Details
Main Author:	Ismail, Siti Noorazian
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19522/

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