Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]

Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]

The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, dig...

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Bibliographic Details
Main Authors: Nina Farisha, Isa, Nor Adila, Rosli, Fairuz, Hakim, Irina, Mohd Akhir
Format: Article
Language:English
Published: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017
Subjects:
Travel and the state. Tourism
Technological innovations
Web databases
Online Access:https://ir.uitm.edu.my/id/eprint/19498/

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