Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]
This paper empirically examines the attributes of community assimilation towards Melaka Tourism in which covering several ethnics in this state. This study employed the attributes of community assimilation to assess the tourism product of Melaka. More specifically, this paper explores the element of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19489/ |
| _version_ | 1848804784396566528 |
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| author | Darson, Mohamad Daim Md. Hasim, Ahmad Khairuman Adanan, Akmal Mohd Kodri, Aida Nur |
| author_facet | Darson, Mohamad Daim Md. Hasim, Ahmad Khairuman Adanan, Akmal Mohd Kodri, Aida Nur |
| author_sort | Darson, Mohamad Daim |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This paper empirically examines the attributes of community assimilation towards Melaka Tourism in which covering several ethnics in this state. This study employed the attributes of community assimilation to assess the tourism product of Melaka. More specifically, this paper explores the element of community assimilation in Melaka through custom, language as well as food and beverages. Furthermore, the study is also conducted to determine the most influential factors of community assimilation that contributes to the Melaka tourism product. Data were collected from first and secondary resources through administered questionnaire survey and based on 362 respondents. The result from the correlation analysis shows that custom, language as well as food and beverages variables possess the explanatory power of the variation in Melaka tourism product. The testing process also confirms that food and beverages contribute high influence in Melaka tourism product. Finally, limitations of present findings were discussed, and implications for future studies are suggested. |
| first_indexed | 2025-11-14T22:00:38Z |
| format | Article |
| id | uitm-19489 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:00:38Z |
| publishDate | 2017 |
| publisher | Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-194892018-02-26T06:13:30Z https://ir.uitm.edu.my/id/eprint/19489/ Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.] jthca Darson, Mohamad Daim Md. Hasim, Ahmad Khairuman Adanan, Akmal Mohd Kodri, Aida Nur Malaysia This paper empirically examines the attributes of community assimilation towards Melaka Tourism in which covering several ethnics in this state. This study employed the attributes of community assimilation to assess the tourism product of Melaka. More specifically, this paper explores the element of community assimilation in Melaka through custom, language as well as food and beverages. Furthermore, the study is also conducted to determine the most influential factors of community assimilation that contributes to the Melaka tourism product. Data were collected from first and secondary resources through administered questionnaire survey and based on 362 respondents. The result from the correlation analysis shows that custom, language as well as food and beverages variables possess the explanatory power of the variation in Melaka tourism product. The testing process also confirms that food and beverages contribute high influence in Melaka tourism product. Finally, limitations of present findings were discussed, and implications for future studies are suggested. Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19489/1/AJ_MOHAMAD%20DAIM%20DARSON%20%20JTHCA%2017.pdf Darson, Mohamad Daim and Md. Hasim, Ahmad Khairuman and Adanan, Akmal and Mohd Kodri, Aida Nur (2017) Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29.html>, 9 (2). pp. 1-12. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Malaysia Darson, Mohamad Daim Md. Hasim, Ahmad Khairuman Adanan, Akmal Mohd Kodri, Aida Nur Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.] |
| title | Community assimilation: exploring dimension of Melaka tourism
product / Mohamad Daim Darson...[et al.] |
| title_full | Community assimilation: exploring dimension of Melaka tourism
product / Mohamad Daim Darson...[et al.] |
| title_fullStr | Community assimilation: exploring dimension of Melaka tourism
product / Mohamad Daim Darson...[et al.] |
| title_full_unstemmed | Community assimilation: exploring dimension of Melaka tourism
product / Mohamad Daim Darson...[et al.] |
| title_short | Community assimilation: exploring dimension of Melaka tourism
product / Mohamad Daim Darson...[et al.] |
| title_sort | community assimilation: exploring dimension of melaka tourism
product / mohamad daim darson...[et al.] |
| topic | Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/19489/ https://ir.uitm.edu.my/id/eprint/19489/ |