Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]

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Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]

The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the p...

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Bibliographic Details
Main Authors:	Mohammed Shaed, Hazirah, Zulkefli, Nurul Atiqah, Ngali, Norzaidah, Rahmat, Norazlina
Format:	Article
Language:	English
Published:	Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus 2017
Subjects:	Food industry and trade. Halal food industry. Certification Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/19485/

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