Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]
The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the p...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19485/ |
| _version_ | 1848804783337504768 |
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| author | Mohammed Shaed, Hazirah Zulkefli, Nurul Atiqah Ngali, Norzaidah Rahmat, Norazlina |
| author_facet | Mohammed Shaed, Hazirah Zulkefli, Nurul Atiqah Ngali, Norzaidah Rahmat, Norazlina |
| author_sort | Mohammed Shaed, Hazirah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the price and service quality in the fast food restaurant is still lacking. Thus, to understand the phenomenon, this paper reviews the literature about the price and service quality effects on customer loyalty. It is hopes that this paper will serve as a substantial support to both academicians and marketers. |
| first_indexed | 2025-11-14T22:00:37Z |
| format | Article |
| id | uitm-19485 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:00:37Z |
| publishDate | 2017 |
| publisher | Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-194852018-03-12T04:57:36Z https://ir.uitm.edu.my/id/eprint/19485/ Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.] jthca Mohammed Shaed, Hazirah Zulkefli, Nurul Atiqah Ngali, Norzaidah Rahmat, Norazlina Food industry and trade. Halal food industry. Certification Consumer satisfaction The purpose of this paper is to provide a review on customer loyalty, specifically on price and service quality in the fast food restaurants. Customer loyalty is one of the essential aspects in determining the sustainability of business. Nevertheless, the number of empirical studies looking at the price and service quality in the fast food restaurant is still lacking. Thus, to understand the phenomenon, this paper reviews the literature about the price and service quality effects on customer loyalty. It is hopes that this paper will serve as a substantial support to both academicians and marketers. Faculty of Hotel and Management, Universiti Teknologi MARA, Puncak Alam Campus 2017-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19485/7/AJ_HAZIRAH%20MOHAMMED%20SHAED%20JTHCA%20B%2017.pdf Mohammed Shaed, Hazirah and Zulkefli, Nurul Atiqah and Ngali, Norzaidah and Rahmat, Norazlina (2017) Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.]. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29.html>, 9 (2). pp. 1-10. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Food industry and trade. Halal food industry. Certification Consumer satisfaction Mohammed Shaed, Hazirah Zulkefli, Nurul Atiqah Ngali, Norzaidah Rahmat, Norazlina Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.] |
| title | Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.] |
| title_full | Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.] |
| title_fullStr | Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.] |
| title_full_unstemmed | Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.] |
| title_short | Review on price, service quality and customer loyalty in fast food restaurant / Hazirah Mohammed Shaed...[et al.] |
| title_sort | review on price, service quality and customer loyalty in fast food restaurant / hazirah mohammed shaed...[et al.] |
| topic | Food industry and trade. Halal food industry. Certification Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/19485/ https://ir.uitm.edu.my/id/eprint/19485/ |