“Your loyalty is rewarded”: a study of hotel loyalty program in Malaysia / Chong Ka Leong

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“Your loyalty is rewarded”: a study of hotel loyalty program in Malaysia / Chong Ka Leong

Hotel loyalty programs had shown their importance in the global market and Malaysia is following up this trend. Yet, many of the information from the perspective of customers are still yet to be discovered by researchers. The purpose of this study is to discover the current state of satisfaction and...

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Bibliographic Details
Main Author:	Chong, Ka Leong
Format:	Article
Language:	English
Published:	Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017
Subjects:	Travel and state. Tourism
Online Access:	https://ir.uitm.edu.my/id/eprint/19476/

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