Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh
There have been many outdoor sports events organized in Malaysia every year. Some of the events have turned out to be one of the major attraction among the participants such as the Penang Bridge International Marathon Run where the participants have been re-attending for years. This study examines t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
2017
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19461/ |
| _version_ | 1848804776581529600 |
|---|---|
| author | Yeoh, Siew-Ching Goh, Yen-Nee |
| author_facet | Yeoh, Siew-Ching Goh, Yen-Nee |
| author_sort | Yeoh, Siew-Ching |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | There have been many outdoor sports events organized in Malaysia every year. Some of the events have turned out to be one of the major attraction among the participants such as the Penang Bridge International Marathon Run where the participants have been re-attending for years. This study examines the influence of physical environmental quality, interaction quality, outcome quality and participant behavioral intention with participants’ satisfaction as the proposed mediator. A total of 100 completed surveys questionnaires was collected through intercepts at major sports events in Penang, Malaysia. Stimulus-organism-response (S-O-R) model is applied in this study to support the proposed research model. Data collected were analyzed using SPSS and Smart PLS. Outcome quality is found to be significantly related to participant behavioral intention. Surprisingly, physical environmental quality and interaction quality were insignificant to participant behavioral intention. Moreover, it was found that participants’ satisfaction mediates the relationship between physical environmental quality, interaction quality, outcome quality and participant behavioral intention. The findings from this study help to sheds some insights to sports events organizers in particular on improving the outcome quality for participants. Moreover, gaining participants’ satisfaction is also important for future re-attend intention. |
| first_indexed | 2025-11-14T22:00:31Z |
| format | Article |
| id | uitm-19461 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:00:31Z |
| publishDate | 2017 |
| publisher | Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-194612018-03-13T21:39:36Z https://ir.uitm.edu.my/id/eprint/19461/ Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh jthca Yeoh, Siew-Ching Goh, Yen-Nee Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation Sports Athletic contests. Sports events There have been many outdoor sports events organized in Malaysia every year. Some of the events have turned out to be one of the major attraction among the participants such as the Penang Bridge International Marathon Run where the participants have been re-attending for years. This study examines the influence of physical environmental quality, interaction quality, outcome quality and participant behavioral intention with participants’ satisfaction as the proposed mediator. A total of 100 completed surveys questionnaires was collected through intercepts at major sports events in Penang, Malaysia. Stimulus-organism-response (S-O-R) model is applied in this study to support the proposed research model. Data collected were analyzed using SPSS and Smart PLS. Outcome quality is found to be significantly related to participant behavioral intention. Surprisingly, physical environmental quality and interaction quality were insignificant to participant behavioral intention. Moreover, it was found that participants’ satisfaction mediates the relationship between physical environmental quality, interaction quality, outcome quality and participant behavioral intention. The findings from this study help to sheds some insights to sports events organizers in particular on improving the outcome quality for participants. Moreover, gaining participants’ satisfaction is also important for future re-attend intention. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19461/7/AJ_SIEW-CHING%20YEOH%20JTHCA%20B%2017.pdf Yeoh, Siew-Ching and Goh, Yen-Nee (2017) Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29.html>, 9 (3). pp. 1-14. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation Sports Athletic contests. Sports events Yeoh, Siew-Ching Goh, Yen-Nee Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh |
| title | Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh |
| title_full | Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh |
| title_fullStr | Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh |
| title_full_unstemmed | Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh |
| title_short | Participants’ behavioral intention to re-attend outdoor sport events (Penang, Malaysia) / Siew-Ching Yeoh and Yen-Nee Goh |
| title_sort | participants’ behavioral intention to re-attend outdoor sport events (penang, malaysia) / siew-ching yeoh and yen-nee goh |
| topic | Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation Sports Athletic contests. Sports events |
| url | https://ir.uitm.edu.my/id/eprint/19461/ https://ir.uitm.edu.my/id/eprint/19461/ |