The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar

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The effectiveness of marketing activities done by FAMA towards agricultural products: Case study in Pasar Tani Alor Setar / Shahida Abu Bakar

The Malaysian agricultural industry is a smallholder-based industry or in Small and Medium Industries (SMI) involving 270, 000 farmers. FAMA involved directly in buying and selling the agricultural products. Through these activities, FAMA may create more markets for these entrepreneurs and build up...

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Bibliographic Details
Main Author:	Abu Bakar, Shahida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Agricultural industries
Online Access:	https://ir.uitm.edu.my/id/eprint/19459/

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