How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.

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How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.

This paper provides an understanding of how one single brand effectively represents two places drawing from location branding for tourist destinations. How are images and stories within blogs used to create online destination image (ODI)? A qualitative content analysis (QCA) explored a purposive sam...

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Bibliographic Details
Main Authors:	Wong, Siao Fui, Kler, Balvinder Kaur, Laison Sondoh, Stephen
Format:	Article
Language:	English
Published:	Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:	G Geography (General) Travel and the state. Tourism Malaysia Blogs. Weblog software
Online Access:	https://ir.uitm.edu.my/id/eprint/19458/

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