An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin

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An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin

As we can see, the growth of small firm and its importance to the nation's economies has been accompanied by a significant increase in interest in the nature of marketing practices. This project paper has mainly concentrated on the understanding of marketing practices and its implementation by...

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Bibliographic Details
Main Author:	Tumin, Runaiza
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2002
Subjects:	Small business. Medium-sized business Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19443/

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