An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim

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An initial study of DPMM's performance in promoting Malay enterpreneurs / Roszianah Kasim

This study is to determine the promotional methods used by DPMM in promoting the interest of their members. The methods used consist of seminar, meeting, trade visit and exposition. In order to do this survey, 157 members of DPMM are selected to answer the questionnaires, but because of the lack of...

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Bibliographic Details
Main Author:	Kasim, Roszianah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19433/

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