Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19424/ |
| _version_ | 1848804765250617344 |
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| author | Hashim, Rahmat Karuthan, Chinna Mukesh, Kumar |
| author_facet | Hashim, Rahmat Karuthan, Chinna Mukesh, Kumar |
| author_sort | Hashim, Rahmat |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organizations can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using the consumer’s purchasing orientation. |
| first_indexed | 2025-11-14T22:00:20Z |
| format | Article |
| id | uitm-19424 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:00:20Z |
| publishDate | 2009 |
| publisher | Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-194242019-03-25T06:49:00Z https://ir.uitm.edu.my/id/eprint/19424/ Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.] jthca Hashim, Rahmat Karuthan, Chinna Mukesh, Kumar Travel and the state. Tourism Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organizations can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using the consumer’s purchasing orientation. Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2009-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19424/1/AJ_SALIM%20ABDUL%20TALIB%20JTHCA%20B%2009.pdf Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. (2009) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29.html>, 1 (3). pp. 1-20. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and the state. Tourism Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Hashim, Rahmat Karuthan, Chinna Mukesh, Kumar Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.] |
| title | Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.] |
| title_full | Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.] |
| title_fullStr | Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.] |
| title_full_unstemmed | Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.] |
| title_short | Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.] |
| title_sort | consumers’ purchasing orientation : an alternative method in segmenting the malaysian fine dining restaurant market / salim abdul talib...[et al.] |
| topic | Travel and the state. Tourism Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/19424/ https://ir.uitm.edu.my/id/eprint/19424/ |