Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh
This study was conducted to determine Malaysia’s current food image and food attribute satisfaction from international tourists’ points of view and subsequently assess their overall satisfaction with the eating experience and behavioral intention. The results indicated that Malaysia possesses clear...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Puncak Alam Campus
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19414/ |
| _version_ | 1848804762670071808 |
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| author | Ab. Karim, M. Shahrim Chua, Bee-Lia Salleh, Hamdin |
| author_facet | Ab. Karim, M. Shahrim Chua, Bee-Lia Salleh, Hamdin |
| author_sort | Ab. Karim, M. Shahrim |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study was conducted to determine Malaysia’s current food image and food attribute satisfaction from international tourists’ points of view and subsequently assess their overall satisfaction with the eating experience and behavioral intention. The results indicated that Malaysia possesses clear images of ‘core food value’, ‘Malaysian food specialty’, and ‘Malaysian food uniqueness’ but is rather unclear on the images of ‘food and dining atmosphere’ and ‘features of Malaysian food’. Tourists’ satisfaction with ‘quality and value of food’ and ‘accessibility convenience’ were relatively higher than ‘dining atmosphere’ and ‘culinary tourism products’. Regression analyses revealed that food images and food attributes’ satisfaction significantly predicted tourists’ overall satisfaction, and the overall satisfaction revealed a significant relationship with tourists’ behavioral intentions. Implications for managers who are involved in food tourism are posited. |
| first_indexed | 2025-11-14T22:00:18Z |
| format | Article |
| id | uitm-19414 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:00:18Z |
| publishDate | 2009 |
| publisher | Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Puncak Alam Campus |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-194142018-03-07T03:29:12Z https://ir.uitm.edu.my/id/eprint/19414/ Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh jthca Ab. Karim, M. Shahrim Chua, Bee-Lia Salleh, Hamdin Travel and state. Tourism Malaysia Food industry and trade. Halal food industry. Certification Malaysia This study was conducted to determine Malaysia’s current food image and food attribute satisfaction from international tourists’ points of view and subsequently assess their overall satisfaction with the eating experience and behavioral intention. The results indicated that Malaysia possesses clear images of ‘core food value’, ‘Malaysian food specialty’, and ‘Malaysian food uniqueness’ but is rather unclear on the images of ‘food and dining atmosphere’ and ‘features of Malaysian food’. Tourists’ satisfaction with ‘quality and value of food’ and ‘accessibility convenience’ were relatively higher than ‘dining atmosphere’ and ‘culinary tourism products’. Regression analyses revealed that food images and food attributes’ satisfaction significantly predicted tourists’ overall satisfaction, and the overall satisfaction revealed a significant relationship with tourists’ behavioral intentions. Implications for managers who are involved in food tourism are posited. Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Puncak Alam Campus 2009-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19414/7/AJ_M%20SHAHRIM%20AB%20KARIM%20JTHCA%20B%2009.pdf Ab. Karim, M. Shahrim and Chua, Bee-Lia and Salleh, Hamdin (2009) Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh. (2009) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29.html>, 1 (3). pp. 1-16. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and state. Tourism Malaysia Food industry and trade. Halal food industry. Certification Malaysia Ab. Karim, M. Shahrim Chua, Bee-Lia Salleh, Hamdin Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh |
| title | Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh |
| title_full | Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh |
| title_fullStr | Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh |
| title_full_unstemmed | Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh |
| title_short | Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh |
| title_sort | malaysia as a culinary tourism destination : international tourists’ perspective / m. shahrim ab. karim, bee-lia chua and hamdin salleh |
| topic | Travel and state. Tourism Malaysia Food industry and trade. Halal food industry. Certification Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/19414/ https://ir.uitm.edu.my/id/eprint/19414/ |