Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]

Shopping is an important tourist activity and its contribution to the economy is significant. For many visitors no trip is complete without having spent time shopping and tourists often feel they cannot return home without buying “something”. This research explored the basic shopping behaviour model...

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Main Authors: Guo, Yingzhi, Pei, Yanlin, Ye, Yunxia, Chen, Yong, Wang, Kuo-Ching, Chan, Hsi-Chen
Format: Article
Language:English
Published: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2009
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/19412/
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author Guo, Yingzhi
Pei, Yanlin
Ye, Yunxia
Chen, Yong
Wang, Kuo-Ching
Chan, Hsi-Chen
author_facet Guo, Yingzhi
Pei, Yanlin
Ye, Yunxia
Chen, Yong
Wang, Kuo-Ching
Chan, Hsi-Chen
author_sort Guo, Yingzhi
building UiTM Institutional Repository
collection Online Access
description Shopping is an important tourist activity and its contribution to the economy is significant. For many visitors no trip is complete without having spent time shopping and tourists often feel they cannot return home without buying “something”. This research explored the basic shopping behaviour model of Shanghai outbound tourists. Data from 65 respondents were collected using the convenient sampling method. The motivations of Shanghai outbound tourists’ shopping behaviour were presented in seven dimensions including function, gift giving, affection, curiosity, scarcity, memory and cultural orientations. Quality, brand, shortage of specific goods in China’s domestic market, the lower price of goods in the outbound market and the convenient payments in the destinations are important attributes that spark their shopping behaviours. This outcome has at least had significant implications for tour operators and marketers to understand the needs of Chinese outbound tourists.
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institution Universiti Teknologi MARA
institution_category Local University
language English
last_indexed 2025-11-14T22:00:17Z
publishDate 2009
publisher Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
recordtype eprints
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spelling uitm-194122018-03-12T17:56:51Z https://ir.uitm.edu.my/id/eprint/19412/ Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.] jthca Guo, Yingzhi Pei, Yanlin Ye, Yunxia Chen, Yong Wang, Kuo-Ching Chan, Hsi-Chen Travel and the state. Tourism Shopping centers. Shopping malls Shopping is an important tourist activity and its contribution to the economy is significant. For many visitors no trip is complete without having spent time shopping and tourists often feel they cannot return home without buying “something”. This research explored the basic shopping behaviour model of Shanghai outbound tourists. Data from 65 respondents were collected using the convenient sampling method. The motivations of Shanghai outbound tourists’ shopping behaviour were presented in seven dimensions including function, gift giving, affection, curiosity, scarcity, memory and cultural orientations. Quality, brand, shortage of specific goods in China’s domestic market, the lower price of goods in the outbound market and the convenient payments in the destinations are important attributes that spark their shopping behaviours. This outcome has at least had significant implications for tour operators and marketers to understand the needs of Chinese outbound tourists. Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2009-04 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19412/7/AJ_YINGZHI%20GUO%20JTHCA%20B%2009.pdf Guo, Yingzhi and Pei, Yanlin and Ye, Yunxia and Chen, Yong and Wang, Kuo-Ching and Chan, Hsi-Chen (2009) Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]. (2009) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29.html>, 1 (1). pp. 1-18. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
spellingShingle Travel and the state. Tourism
Shopping centers. Shopping malls
Guo, Yingzhi
Pei, Yanlin
Ye, Yunxia
Chen, Yong
Wang, Kuo-Ching
Chan, Hsi-Chen
Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]
title Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]
title_full Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]
title_fullStr Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]
title_full_unstemmed Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]
title_short Tourist shopping behavior : a case of Shanghai outbound tourists / Yingzhi Guo...[et al.]
title_sort tourist shopping behavior : a case of shanghai outbound tourists / yingzhi guo...[et al.]
topic Travel and the state. Tourism
Shopping centers. Shopping malls
url https://ir.uitm.edu.my/id/eprint/19412/
https://ir.uitm.edu.my/id/eprint/19412/