Amanah Saham National Berhad's (ASNB) promotional strategies and its relationship with customer motivation / Rabiatul Adawiyah Mohamad

Amanah Saham National Berhad's (ASNB) promotional strategies and its relationship with customer motivation / Rabiatul Adawiyah Mohamad

Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan Nasional Berhad had been carried out. The purpose of the study are to determine the types of ASNB's promotional strat...

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Bibliographic Details
Main Author: Mohamad, Rabiatul Adawiyah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2008
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/19404/

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