Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman

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Promotional mix practiced by KFC affect consumer perception towards healthy fast food / Putri Liana Othman

This research is about a study of "Promotional Mix Practice by KFC Affect Consumer Perception towards Healthy Fast Food". Moreover, this study will identify consumer perception towards fast food. The model investigated three major variables that may affect consumer perception towards healt...

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Bibliographic Details
Main Author:	Othman, Putri Liana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/19386/

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