Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira

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Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira

Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethica...

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Bibliographic Details
Main Author:	Safira, Anya
Format:	Article
Language:	English
Published:	Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:	Islamic ethics Moral and ethical aspects
Online Access:	https://ir.uitm.edu.my/id/eprint/19361/

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