Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira
Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethica...
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19361/ |
| _version_ | 1848804748044533760 |
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| author | Safira, Anya |
| author_facet | Safira, Anya |
| author_sort | Safira, Anya |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and levels of religiosity. Analysis of Variance (ANOVA) and independent sample t-test were used to compare the varying perceptions of the respondents towards the Islamic ethical advertising elements. |
| first_indexed | 2025-11-14T22:00:04Z |
| format | Article |
| id | uitm-19361 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:00:04Z |
| publishDate | 2017 |
| publisher | Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-193612019-03-11T07:46:23Z https://ir.uitm.edu.my/id/eprint/19361/ Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira jeeir Safira, Anya Islamic ethics Moral and ethical aspects Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethical advertising from the eyes of Indonesian Muslim consumers. More specifically, this study investigates whether there are differing ethical perceptions of advertisements between Indonesian Muslims of different age, gender, ethnicity, and levels of religiosity. Analysis of Variance (ANOVA) and independent sample t-test were used to compare the varying perceptions of the respondents towards the Islamic ethical advertising elements. Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19361/8/AJ_FADHIL%20AKBAR%20PURNAMA%20JEEIR%20B%2017.pdf Safira, Anya (2017) Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira. (2017) Journal of Emerging Economies and Islamic Research (JEEIR) <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_and_Islamic_Research_=28JEEIR=29.html>, 5 (2). pp. 1-15. ISSN 2289-2559 https://journal.uitm.edu.my/ojs/index.php/JEEIR/ |
| spellingShingle | Islamic ethics Moral and ethical aspects Safira, Anya Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira |
| title | Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira |
| title_full | Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira |
| title_fullStr | Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira |
| title_full_unstemmed | Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira |
| title_short | Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira |
| title_sort | investigating islamic advertising ethics:perceptions of indonesian muslims / fadhil akbar purnama and anya safira |
| topic | Islamic ethics Moral and ethical aspects |
| url | https://ir.uitm.edu.my/id/eprint/19361/ https://ir.uitm.edu.my/id/eprint/19361/ |