A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait
The objective of this paper is firstly to determine the level of understanding of people towards Regular Saving Plan, which is an investment product by CIMB Wealth Advisor. Secondly,to identify the relationship between all independent variables and people understanding towards Regular Saving Plan. L...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19356/ |
| _version_ | 1848804745969401856 |
|---|---|
| author | Abd Lait, Nurhayathy |
| author_facet | Abd Lait, Nurhayathy |
| author_sort | Abd Lait, Nurhayathy |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The objective of this paper is firstly to determine the level of understanding of people towards Regular Saving Plan, which is an investment product by CIMB Wealth Advisor. Secondly,to identify the relationship between all independent variables and people understanding towards Regular Saving Plan. Lastly to identify the most influence factor that contributes to the understanding of people towards Regular Saving Plan. The respondent of this study were among the staffs of Perodua Manufacturing Co. in Rawang, Selangor and 60 questionnaires had been distributed. The sampling method that been used is nonprobability sampling, that is snowball sampling, which is an initial group of respondents, is selected, usually at random. Subsequent respondent are selected based on the referrals or information provided by the initial respondents. This process may be carried out in waves by obtaining referrals from referrals. The independent variables are method of promotion strategy, consultant/salesperson and integrated marketing communication. After been tested, the result shows that the level of people understanding towards Regular Saving Plan is only moderate based on the mean value 0.365. while the relationship between independent and dependent variable shows that method of promotion strategy and consultant/salesperson are positive based on the significant, while integrated marketing communication is not significant, negative relationship. The most influence factor are method of promotion strategy and consultant/salesperson. |
| first_indexed | 2025-11-14T22:00:02Z |
| format | Student Project |
| id | uitm-19356 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:00:02Z |
| publishDate | 2009 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-193562023-07-31T01:34:03Z https://ir.uitm.edu.my/id/eprint/19356/ A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait Abd Lait, Nurhayathy Marketing Personnel management. Employment management The objective of this paper is firstly to determine the level of understanding of people towards Regular Saving Plan, which is an investment product by CIMB Wealth Advisor. Secondly,to identify the relationship between all independent variables and people understanding towards Regular Saving Plan. Lastly to identify the most influence factor that contributes to the understanding of people towards Regular Saving Plan. The respondent of this study were among the staffs of Perodua Manufacturing Co. in Rawang, Selangor and 60 questionnaires had been distributed. The sampling method that been used is nonprobability sampling, that is snowball sampling, which is an initial group of respondents, is selected, usually at random. Subsequent respondent are selected based on the referrals or information provided by the initial respondents. This process may be carried out in waves by obtaining referrals from referrals. The independent variables are method of promotion strategy, consultant/salesperson and integrated marketing communication. After been tested, the result shows that the level of people understanding towards Regular Saving Plan is only moderate based on the mean value 0.365. while the relationship between independent and dependent variable shows that method of promotion strategy and consultant/salesperson are positive based on the significant, while integrated marketing communication is not significant, negative relationship. The most influence factor are method of promotion strategy and consultant/salesperson. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19356/2/19356.pdf Abd Lait, Nurhayathy (2009) A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait. (2009) [Student Project] <http://terminalib.uitm.edu.my/19356.pdf> (Unpublished) |
| spellingShingle | Marketing Personnel management. Employment management Abd Lait, Nurhayathy A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait |
| title | A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait |
| title_full | A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait |
| title_fullStr | A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait |
| title_full_unstemmed | A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait |
| title_short | A study on level of understanding of people towards regular saving plan / Nurhayathy Abd Lait |
| title_sort | study on level of understanding of people towards regular saving plan / nurhayathy abd lait |
| topic | Marketing Personnel management. Employment management |
| url | https://ir.uitm.edu.my/id/eprint/19356/ |