The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad

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The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad

This research explores the effectiveness of promotional strategy implemented by Zoo Melaka. The dependent variable for this research is promotional strategy and the independent variables consist of advertising, sales promotion, personal selling and publicity. The research is conducted at Zoo Melaka...

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Bibliographic Details
Main Author:	Ahamad, Nur Syahidah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19344/

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