The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor

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The effectiveness of promotional efforts towards Nestle beverages / Nur Hazwani Masor@Mansor

This research was conducted for the purpose of "The Effectiveness of Promotional Effort towards Nestle Beverages". The main objective of this research was to determine the effectiveness of the existing promotions strategies used by Nestle Food Service, to determine the level of effectivene...

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Bibliographic Details
Main Author:	Masor@Mansor, Nur Hazwani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19341/

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