Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman
This research was conducted for the purposed of "Reading Behavior towards Utusan Malaysia among Students of Public Institution of Higher Learning (IPTA) in Klang Valley: An Exploratory Research. The main objective of this research was to determine readers' reading habits, identify the read...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2007
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19327/ |
| _version_ | 1848804738307457024 |
|---|---|
| author | Sulaiman, Norshida |
| author_facet | Sulaiman, Norshida |
| author_sort | Sulaiman, Norshida |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research was conducted for the purposed of "Reading Behavior towards Utusan Malaysia among Students of Public Institution of Higher Learning (IPTA) in Klang Valley: An Exploratory Research. The main objective of this research was to determine readers' reading habits, identify the readers' reading purpose, identify the readers' reading attitudes, determine the readers' preference section and to identify readers' buying frequencies towards Utusan Malaysia newspaper. The respondent of this study was students of Public Institutions of Higher Learning (IPTA) in Klang Valley. 50 questionnaires were collected from them. The researcher had used convenience sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows their reading behaviour toward Utusan Malaysia is positively contributed by the reading habits, purpose, attitudes and preference and also buying frequency. |
| first_indexed | 2025-11-14T21:59:54Z |
| format | Student Project |
| id | uitm-19327 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:59:54Z |
| publishDate | 2007 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-193272023-07-31T01:27:32Z https://ir.uitm.edu.my/id/eprint/19327/ Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman Sulaiman, Norshida Reading (General) This research was conducted for the purposed of "Reading Behavior towards Utusan Malaysia among Students of Public Institution of Higher Learning (IPTA) in Klang Valley: An Exploratory Research. The main objective of this research was to determine readers' reading habits, identify the readers' reading purpose, identify the readers' reading attitudes, determine the readers' preference section and to identify readers' buying frequencies towards Utusan Malaysia newspaper. The respondent of this study was students of Public Institutions of Higher Learning (IPTA) in Klang Valley. 50 questionnaires were collected from them. The researcher had used convenience sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows their reading behaviour toward Utusan Malaysia is positively contributed by the reading habits, purpose, attitudes and preference and also buying frequency. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19327/2/19327.pdf Sulaiman, Norshida (2007) Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman. (2007) [Student Project] <http://terminalib.uitm.edu.my/19327.pdf> (Unpublished) |
| spellingShingle | Reading (General) Sulaiman, Norshida Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman |
| title | Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman |
| title_full | Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman |
| title_fullStr | Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman |
| title_full_unstemmed | Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman |
| title_short | Reading behavior towards Utusan Malaysia among students of Public Institutions of Higher Learning (IPTA) in Klang Valley / Norshida Sulaiman |
| title_sort | reading behavior towards utusan malaysia among students of public institutions of higher learning (ipta) in klang valley / norshida sulaiman |
| topic | Reading (General) |
| url | https://ir.uitm.edu.my/id/eprint/19327/ |