A study on the effectiveness of promotional tools used by the Katerina Hotel / Norhidayah Mohd Sehat

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A study on the effectiveness of promotional tools used by the Katerina Hotel / Norhidayah Mohd Sehat

The research of "A Study on the Effectiveness of Promotional Tools Used by the Katerina Hotel" was conducted with three objectives which are first to determine the effectiveness of the existing promotional tools used by the Katerina Hotel, second to study the level of customer awareness to...

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Bibliographic Details
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/19317/

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