Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad

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Developing customer relationship management for Golden Partners Management in achieving sustainable performance / Norhayati Mohammad

This research was conducted to develop customer relationship management (CRM) for Golden Partners Management (GPM) in achieving sustainable performance. The main objective of this research is to highlighted the current practices of customer relationship (CR) and the lack of, also to find out the imp...

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Bibliographic Details
Main Author:	Mohammad, Norhayati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2005
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/19316/

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