The effectiveness of marketing strategies on sales of Agromas FAMA consumer products in Melaka / Norfairus Tarudin

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The effectiveness of marketing strategies on sales of Agromas FAMA consumer products in Melaka / Norfairus Tarudin

The research is carried out to find out the effectiveness of marketing strategies on sales of Agromas FAMA consumer products in Melaka. The objectives of the study are firstly, to examine the influences of product quality towards the sales of Agromas consumer products, secondly to investigate the im...

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Bibliographic Details
Main Author:	Tarudin, Norfairus
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/19314/

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